The government has launched its first holiday pay advertising campaign aimed at encouraging workers to understand their rights and employers to understand their legal obligations in relation to holiday pay. It estimates that, in the UK, 1.8 million workers are not receiving the holiday pay they are entitled to, resulting in them missing out on an estimated £1.8 billion each year.
The campaign, which has the slogan “Holiday pay – it comes with the job”, aims to reach workers and employers through video on demand, Spotify advertising, and digital website and social media advertising, as well as adverts in train stations and on the roadside.
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